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THE GRID BRAND

Eden Haven

Luxury Residence · Brand Design · Vol. 01

The brand you can check into: an identity built into the walls, the water, and the welcome mat.

Eden Haven isn't a logo on a letterhead. The E+H monogram lives in the pool floor, the gates, the fencing, the sauna and the linens, a home that wears its own mark.

27-page
Brand book delivered
6 colours
Full specified palette
E+H
Architectural monogram
12+
Physical applications
Client
Eden Haven
Sector
Luxury real estate & hospitality
Scope
Symbol · palette · pattern · applications
By
The Grid Brand · Dec 2024

The Challenge

Make a spectacular home feel like a haven: not just a house.

"This spectacular home is designed to provide a haven of peace and relaxation, where every moment is a chance to unwind and indulge in the finer things in life." The identity had to carry that promise on every surface a guest touches.

“Eden Haven, a modern oasis of luxury and tranquility.”

The Symbol

E + H, drawn as the structure of a building.

The monogram combines the initials E and H in a balanced, symmetrical mark. The central H reads as serenity and shelter; the overall form resembles a built structure, a secure, harmonious haven.

SerenityLuxuryShelter
Eden Haven full logo lockups
Full logo lockups
Circular badge lockup on Benin Red
Badge lockup: Benin Red

The Palette

Warm earth, deep green, a strike of red.

A serene, inviting atmosphere, terracotta warmth grounded by Caput Mortuum, cooled by Midnight Green, sparked by Benin Red.

Brown Sugar#B16338
Sunset#F4D3AB
Caput Mortuum#471F1D
White#FFFFFF
Midnight Green#015055
Benin Red#BA3009

The Pattern

Pattern inspired by Benin artifacts
Brand pattern: with its source references

Rooted in Benin's artistry.

The brand pattern is drawn from the iconic symbols adorning Benin artifacts, blending modern style with traditional Benin arts, honouring the region's cultural legacy while dressing towels, fencing and interiors.

Applications

An identity you can swim in, walk on, and wear.

The mark was engineered for the property itself, tiled into the pool floor, cut into the gates and fencing, woven into robes and linens, and mounted at the door.

Monogram tiled into the pool floor
Pool floor: the monogram, tiled underwater
Gate post with monogram
Gate post
Custom fencing with brand pattern
Custom fencing: brand pattern
House signage
House signage
House number placard
House-number placard
Branded robes
Guest robes
Branded bed linen with the Eden Haven monogram
Bed linen
Branded bath towel on the rail
Guest towel
Sauna branding
Sauna
Welcome doormat
The welcome mat
Branded bath mat in the ensuite
The bathroom

Facing something similar?

A property or hospitality brand that should feel like a place, not a logo?
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